The project revamped BIG W’s e-commerce platform to provide a more intuitive and user-friendly shopping experience with easier navigation, faster checkout, and advanced search options for quick purchases.
Big W
About The Project
BIG W’s e-commerce revamp project focused on enhancing the online shopping experience. With a user-centered approach, the project aimed to create a modern and seamless platform, allowing customers to browse, purchase, and track products efficiently. The team conducted user research and gathered feedback to identify pain points in the previous system, such as slow load times, complicated navigation, and limited product search options. Based on this, the project emphasized a clean, easy-to-use interface, faster load speeds, and personalized shopping features. The solution integrates an AI-powered recommendation engine that suggests products based on browsing history, making the experience more tailored. Moreover, the mobile-first design ensures smooth shopping from any device, especially smartphones.
The project also incorporated advanced inventory management tools, enabling real-time stock updates and better order fulfillment. The team worked closely with stakeholders throughout to ensure the solution aligned with the business’s growth objectives and customer expectations.
Industry
General
Platform
Website, E-Commerce
Country
Australia
Timeframe
Six Months
The Challenge
The project had to make sure that different payment options worked well together. The goal was to avoid mistakes or delays during payment, which could stop customers from completing their orders.
Impact Made
By fixing payment issues, the site now processes payments faster and with fewer mistakes. Customers are happier, and more people complete their orders, helping the business grow.
